Fleishman-Hillard (China) harnesses the value of N-Fusion with cross-company visibility & seamless integration

"We needed a solution that could accurately track the results of public relations and marketing strategies and ensure they are effective and measurable. N-Fusion has provided us with this ability, integrating their technological platform with our knowledge and expertise".

            - Li Hong Vice President, Fleishman-Hillard (China)

BUSINESS

Fleishman-Hillard (China) is a world leader in Public Relations communication consulting. With a number of different practice areas, FH understands the unique and challenging environment that their clients operate in. As a result, they continually strive to help their clients execute winning communication strategies that produce clarity and business success.   

CHALLENGE

-    Disjointed communication between client, account teams and media;

-    Inability to quickly promote and disseminate client specific event activities and information to relevant media, government and industry contacts;

-    Opportunity to communicate complex PR and Marketing strategies between Account Executives and clients; and

-    Accurately analyzing campaign success factors and characteristics in order to respond accordingly while measuring both quantitative and qualitative results

SOLUTION

N-Fusion allows Fleishman-Hillard (China) and their clients to:

-    Centralize all related documents, files, and materials;

-    Coordinate highly visible campaign events using the N-Fusion’s e-marketing module;

-    Create, organize and distribute project reports using one optimized touch point;

-    Streamline communication between all media organizations to decrease redundant business processes and increase quality;

-    Increase campaign transparency, giving relevant management the ability to make more informed decisions;

-    Effectively communicate strategic campaigns between client and relevant media organizations using an intuitive self-managing platform;

-    Quickly identify campaign trouble spots and redirect if necessary; and

-    Build assets for their client through systematically managing relevant data